Crisis Communications Has Two Rules. Most Leaders Break Both.

In a crisis, you don't have to know everything. You just have to communicate.

Farnaz Khadem's two non-negotiables for crisis communication: Truth and transparency, even when the truth is uncertain. And speed, because the window to get ahead of a narrative closes fast.

Waiting until you have all the answers? That's not caution. That's a mistake.

Check out the full episode on fastersmarter.io

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