Pitch like a pro by focusing on what makes your idea compelling to the person you're pitching it to. Rhett Reese tells us how to pitch well, what makes a good pitch, and how to communicate an idea clearly enough to capture attention and create interest in the executive's mind. Whether you're pitching a movie, business idea, product, or proposal, you'll learn principles that can help you structure your message, highlight what matters most, and make your pitch more memorable with the use of the two-story structure.