Not everyone hears feedback the same way. David Rogier, founder and CEO of MasterClass learned this while working with 300+ world-class experts: creatives need high-level observations. Tell them, "My attention started to wane here," and let them solve it.
But product and marketing folks? They need specifics. "This page isn't clicking" gets you nowhere. "The call to action isn't bold enough" gets you results.
Same message. Different altitude. Completely different outcome. The best communicators don't just know what to say, they know how to calibrate it for the room.
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