Persuasion Structures with Matt Abrahams

Save this for your next big conversation. 3 structures Matt Abrahams uses to communicate with impact:

1️⃣ Presenting a solution? Problem–Solution–Benefit
2️⃣ Conveying relevance? What? / So What? / Now What?
3️⃣ Informing or educating? Compare–Contrast–Choose

Pick the structure that fits your goal, and your message practically organizes itself.

Check out his full Masterclass at: https://bit.ly/4vHB8j3

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