What makes a story feel like an experience rather than just a sequence of information? Portal storytelling gives audiences an entry point into a new world, helping them become part of the story rather than simply listening to it. Drawing from the work of Disney Imagineering, Troy Campbell shares how these storytelling principles can be used to capture attention and create more immersive communication. This clip from the Think Fast Talk Smart podcast also looks at how a well-designed “portal” can help audiences understand where a story is taking them and why they should care.

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