Go Slow To Go Fast

When it comes to crisis communication, the instinct is often to respond immediately. But effective crisis management requires a more disciplined approach. In this conversation with Kim Storin during the Think Fast, Talk Smart Podcast, hosted by Matt Abrahams, we explore how to handle crisis situations by balancing speed with strategy. A strong crisis communication plan is not just about drafting a statement, but about identifying the partners, analysts, media voices, and stakeholders who will influence how the situation is understood.