Built-up comedy is all about creating anticipation before delivering the payoff, making humor feel more natural and impactful. In this conversation featuring Chris Duffy on the Think Fast Talk Smart hosted by Matt Abrahams, the discussion explores how built-up comedy scenes use timing, storytelling, and audience expectations to create memorable moments. Pulling from Chris's experience as a comedian, the episode explains how these same techniques can be applied beyond comedy to make presentations, conversations, and storytelling more engaging, relatable, and memorable.