Ever wondered why Costco gives out free samples? Because it builds trust and helps credibility. Credibility is how you get people to believe that you are as good as you say you are.
So, how do you build your credibility in your workplace? How do you gain trust in the business world?
In this quick-fire TWO-minute video, Stanford GSB Professor and host of the Think Fast, Talk Smart podcast Matt Abrahams has the answers you are looking for! Matt explains the two types of credibility and how to balance both of them!
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