251. How to Stop Performing and Start Communicating with Presence
Why good communication requires presence, not performance.
Effective communication isn't about perfecting your performance. According to Dr. Kate Mason, it's about being powerfully present.
Mason is a world champion debater, executive communication coach, and author of the book Powerfully Likable. In her work coaching senior executives to communicate more effectively, she emphasizes that it’s not about creating a performative persona, it’s about uncovering the authentic communicator you already are. “The coaching is just bringing the real parts of you to the fore,” she says, “uncovering rather than totally building from scratch. A lot of people come to me and say, I need to be more warm or more insert adjective here. And I say, I'm not gonna help you be more warm if that's not what's coming naturally to you. I am gonna help you work out the thing you're already doing, the thing you're already saying, how to make that comfortable for people around you.”
In this episode of Think Fast, Talk Smart, Mason and host Matt Abrahams discuss strategies for more present communication. From avoiding "imposing syndrome” to reducing “the delta between your real self and that corporate persona,” Mason's insights explore how we can bring more of our true selves to the table.
To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.
Episode Reference Links:
- Dr. Kate Mason
- Kate’s Book: Powerfully Likeable
- Ep. 210 First Impression to Lasting Impact: Use Status Strategically
Connect:
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- Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
- Matt Abrahams >>> LinkedIn
Chapters:
- (00:00) - Introduction
- (02:32) - Why Confidence Is the Wrong Goal
- (03:55) - Bridging Your Real and Work Selves
- (05:27) - What Is Imposing Syndrome?
- (07:01) - Catching Yourself Shrinking
- (08:58) - Rethinking Imposter Syndrome
- (10:15) - Assertive vs. Agreeable
- (12:40) - Naming Your Communication Style
- (15:38) - What You Say vs. How You Show Up
- (17:43) - Body Language That Signals Openness
- (19:04) - Executive Messaging Lessons
- (22:01) - The Final Three Questions
- (26:51) - Conclusion
********
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00:00 - Introduction
02:32 - Why Confidence Is the Wrong Goal
03:55 - Bridging Your Real and Work Selves
05:27 - What Is Imposing Syndrome?
07:01 - Catching Yourself Shrinking
08:58 - Rethinking Imposter Syndrome
10:15 - Assertive vs. Agreeable
12:40 - Naming Your Communication Style
15:38 - What You Say vs. How You Show Up
17:43 - Body Language That Signals Openness
19:04 - Executive Messaging Lessons
22:01 - The Final Three Questions
26:51 - Conclusion
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Matt Abrahams: Effective communication
is about presence, not performance.
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My name's Matt Abrahams and I
teach strategic communication at
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Stanford Graduate School of Business.
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Welcome to Think Fast
Talk Smart, the podcast.
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Today I'm really excited to speak
with my friend Dr. Kate Mason.
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Kate is a world champion debater,
executive communication coach, and author.
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She helps senior executives
navigate critical and challenging
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communication situations along with
what she calls the tricky act of
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communicating while female at work.
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Her new book is called Powerfully Likable.
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Well, welcome Kate.
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I am excited to have you here in person.
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I know the Bay Area used to be your
home, and now you live in Australia,
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which is one of my favorite places.
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Thanks for being here.
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Kate Mason: Oh, I'm so
pleased to be here, Matt.
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Thanks for having me.
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Matt Abrahams: Excellent.
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Shall we get started?
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Kate Mason: Let's do it.
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Matt Abrahams: All right.
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Confidence is a big theme
in your book and your work.
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In fact, you have a chapter
called Kill Your Confidence.
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You argue that confidence is
a supremely unhelpful concept.
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As someone who has spent a lot of my life
helping people to feel more confident
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in their communication, can you help us
understand your thoughts on confidence?
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Kate Mason: I think we're aligned,
Matt, on wanting people to be confident,
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but what I find is the interesting
part is when people tell someone else,
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you've just gotta be more confident.
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And there's a couple of reasons.
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One, I think it's supremely
unactionable feedback.
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It's the outcome, but not the process.
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So it's a little bit like
telling someone just be healthier
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or win a gold medal, right?
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It sounds good in theory,
but like, how do I get there?
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And the process is so different for all
of us, that it's not about following
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a listicle or three steps to, it, it's
nuanced and it requires some thought.
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So that's one of the reasons.
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I think the more important reason is
that when we tell someone to be more
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confident, we actually get them out of
their surroundings and into their head.
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So we start self surveilling and
being very cognizant of every
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movement, like was that confident?
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Did I sound confident?
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Am I looking confident?
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And what I want people to do
is actually get out of their
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head and into the meeting.
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So am I being of service?
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Am I connecting?
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Am I listening?
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And that actually ultimately looks
confident but we're not thinking
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about it as the main driver.
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Matt Abrahams: So it's not that we
don't want people confident, it's
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we don't want people in their head
worried about being confident.
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So can you share with us how you
help people to feel more confident,
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and therefore, act more confidently?
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Kate Mason: Yeah, so a lot of
it is, I think authenticity is
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an overused word these days.
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It's lost its meaning a little bit.
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But my main philosophy is how do we
reduce the delta between your real
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self and that corporate persona?
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Because I think the bigger that delta
is, the more performative we are at
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work especially, the harder it is to
communicate effectively and comfortably.
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Because it's exhausting.
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It's draining.
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But if we can bring that closer
to actually who we are and work
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out what are the things we already
have at our disposal, am I a good
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rapport builder or a good listener?
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That's where an excellent
communication can come from.
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So that's my mission to
make that delta smaller.
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Matt Abrahams: Sure, and
that makes a lot of sense.
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It sounds to me like people could
take an inventory of what works
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for them and then try to bring
that forward into the situation.
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And I like what you said earlier, if
we approach it as, I am in service
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of these people, or I'm here to add
value, that changes the dynamic.
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It's not, I'm here to perform
and they are evaluating me.
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So I like this idea of bringing your true
self where you have strengths and seeing
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yourself as in service of or part of this,
and that takes that spotlight off of you.
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Kate Mason: It really does,
and no one ever says, thanks so
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much for that confident meeting.
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They say, thanks so much for your ideas,
for the brainstorm, for listening.
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So as much as we can invest in
those areas, that's actually where
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the generative stuff happens.
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Matt Abrahams: It's amazing how much we
can do by how we frame our circumstances,
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especially around confidence.
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And if we lean into our
strengths, we can go in feeling
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more comfortable and confident.
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So thank you for that.
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In a related way, you spend
time discussing imposing
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syndrome, not imposter syndrome.
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What is imposing syndrome and how
does it show up in communication
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and what can we do about it?
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Kate Mason: Yeah, so imposing syndrome is
what I call a series of behaviors where
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we are afraid to make an imposition on
someone else, and it usually shows up when
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we are asking for time or for resources
or for someone's energy on something.
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And we say things like, it'll just
take two seconds, or, I'm probably
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not the expert, or I'm sure you've
already thought about this, right?
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We are so reluctant to cause a fuss or
to ruffle feathers that before we've even
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actually got to the ask, kind of taken
our legs out from under us in doing so.
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And what it actually does in practice
is it diminishes the ask itself.
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I assume that me taking two
seconds of your time is not to
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show you something very important.
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And by extension it minimizes
ourselves that maybe we aren't
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worthy of taking up your time.
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And so one of the things I work
with, particularly folks I coach, is.
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Let's think about what is pushing that
resistance when you're making the ask.
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And let's think about, again,
reframing that ask in a way
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that's just more comfortable.
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Like, Matt, I'm gonna put thirty minutes
in with you next week to talk about X,
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Y, Z. Let me know if that works for you.
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It's the same ask, but it's
a very different mindset
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with which we approach it.
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Matt Abrahams: So what we do is we hedge
when we're afraid that we are going
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to impose, and therefore we come at it
with less strength, less power, and we
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devalue, potentially, in the eyes of the
person or people we want to meet with the
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value of what it is we're talking about.
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Are there ways that you coach people to
become aware of themselves doing this?
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This, this to me, strikes me as just very
habitual, especially when you might be
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new to an organization or focusing on
something that's a new topic to yourself.
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How can we be alert to the
fact that we are actually a
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victim of imposing syndrome?
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Kate Mason: Yeah.
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Part of it is listening.
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When I'm with a client, I will notice and
reflect back, but part of it is also, you
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spoke earlier about taking an inventory.
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I really encourage that.
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Where did you feel great today
in your communication, right?
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Was there a meeting that you walked
out of and thought that went so well?
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You know, it landed exactly as I wanted.
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And were there other moments where
you felt reticence or resistance?
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Take note of those too because they're
very instructive to tell us, I noticed,
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you know, there was a power imbalance
in that room and I felt smaller
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or more junior, and I found myself
shrinking or disclaiming or hedging.
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That can just be a good first step.
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Just mapping the terrain to then decide,
are those things serving me and maybe do
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I wanna change them, experiment with them,
or maybe I wanna keep them as is as well.
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Matt Abrahams: I am a huge fan and
advocate for reflection like that.
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Many of us are just so glad to have
survived or gotten through whatever
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that gauntlet of communication was,
that we don't turn around and reflect.
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And I love what you said about not
just reflecting on what went well,
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but look at what didn't go so well
and are there patterns and behaviors
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that you're invoking, or perhaps
not, that you want to work on.
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So it's not enough just
to complete the task.
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It's valuable to go back.
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I like to tell my students there's
that definition of insanity doing
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the same thing over and over again,
expecting different results, and
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that's how many of us communicate.
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So I really like this idea of
reflecting on the activities
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and the communication you have.
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Thank you for that.
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I do wanna know a little bit about
your thoughts on imposter syndrome
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because many people I know, myself
included, certainly have moments
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where I feel like I am an imposter
in this room or compared to others.
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How do you see that play out
and what do you advise people
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to do to manage some of that?
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Kate Mason: My thoughts on
imposter syndrome are that all
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of the wrong people have it.
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I would love to have a global
redistribution system whereby everyone
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who feels like they have it could just
mentally donate it to somebody else.
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To my mind, the word imposter
always invokes some sort of
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deception, and I always ask people,
do you feel that you are trying
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to intentionally deceive anybody?
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The answer is usually no.
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Of course not.
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I just feel like I'm new
or I'm inexperienced.
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And so the answer is you might be new
or inexperienced, and that's okay.
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In fact, that's entirely reasonable and
normal, and it's maybe not all on you.
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Maybe the institution hasn't been
as welcoming and there's a lot of
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great research out there around the
institutions needing to also shift to
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accommodate folks to feel more welcome.
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So I think when we, again, get into our
head about it, it's easy and seductive to
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stay there and self-flagellate about it.
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A nicer way to think about it is
if I am self-aware enough that
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I am experiencing this feeling,
I'm probably doing a great job.
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So maybe just put it down and
get to the work and you'll
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start feeling a lot better.
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Matt Abrahams: What a really cool tool.
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If I am feeling like I don't fit or
I'm feeling like I'm an imposter,
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the fact that you are having that
feeling probably signals that you're
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not because you're self-aware.
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And what I often will coach, and what
I try to remind myself, is that often
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in these situations I was invited.
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Or there was an expectation that
there was value that I would bring
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and reminding myself of that helps
dampen down some of those feelings.
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So thank you for that.
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I really like this idea of redistributing
those who feel the imposter syndrome.
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You write about the tension between
being agreeable and being assertive.
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Can you define what those concepts are and
why they're tricky, especially for women.
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Kate Mason: So as I came into
leadership myself, I always felt that
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there were really only two options.
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And I thought of them as, you could
be powerful, you know, high authority,
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no friends, and you could be likable,
low authority, and lots of friends.
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And I always thought that was
a really unfair binary, right?
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It didn't seem accurate and it
also didn't seem particularly fair.
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And I think that's exactly that
assertive versus agreeable tension a
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lot of us, particularly women, feel
although some men feel too, which
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is, how do I strike this balance?
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That chasm feels really
difficult to navigate.
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I think about those two things
as not ends of a binary, but of
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as actual partners or neighbors.
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So instead of feeling like there's
this one way choice or only one of
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those doors to take, actually, it's
often in the counterintuitive couplings
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of words or language that might feel
dissonant, but actually can be very
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generative when we bring it together.
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So I talk to people about what
interesting, counterintuitive things
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might you identify with, and what
leadership style or communication
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style can we bring out of that?
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So I hear fantastic things like,
I'm competitively calm, right?
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Or I'm ambitiously communal,
or I'm powerfully likable.
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These interesting neighbors or friends
that actually often, particularly
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women, who may not see their
communication style at top levels of
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leadership can feel like, no, wait.
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That's exactly who I am.
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I'm ambitious because I want the
best, but I'm communal because
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I want my whole team to succeed.
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So I think part of this is about
giving ourselves and others language
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to inhabit and be able to summon
that self in our communication.
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Matt Abrahams: I like that you are
saying these are not binary, that there,
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there's a way to blend them together.
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I envisioned, as you were talking
about the yin yang symbol where
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they feed into each other.
00:11:07.815 --> 00:11:11.025
And I really like that activity
of thinking about different parts
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of your personality and put them
together and really think about how
00:11:13.995 --> 00:11:16.215
you show up in that duality, right?
00:11:16.215 --> 00:11:17.085
In that tension.
00:11:17.235 --> 00:11:21.730
And as you were speaking, I'm thinking I
am communally curious, you know, because
00:11:21.730 --> 00:11:26.590
curiosity can often be very self-centered
or selfish, but I really believe that I am
00:11:26.590 --> 00:11:28.660
communally curious and I love that idea.
00:11:28.900 --> 00:11:32.230
So once somebody has identified
that, do you help them see the next
00:11:32.230 --> 00:11:33.640
step of how do you embody that?
00:11:33.640 --> 00:11:34.750
How do you be that?
00:11:34.990 --> 00:11:37.720
Kate Mason: Yeah, so I have an exercise
in the book actually, which goes
00:11:37.720 --> 00:11:39.340
through that, but yes, exactly right.
00:11:39.340 --> 00:11:43.390
It's about thinking instead of
this performative professional self
00:11:43.390 --> 00:11:44.740
that we sort of envisage, right?
00:11:45.185 --> 00:11:47.105
High heels, briefcase, suit.
00:11:47.285 --> 00:11:49.685
What are those words doing for us?
00:11:49.685 --> 00:11:51.365
What do they activate in us?
00:11:51.545 --> 00:11:56.585
Is it that I'm really good at relationship
building or very good at detecting how
00:11:56.585 --> 00:12:00.875
to manage my team and seeing the feelings
in them, or whatever it might be.
00:12:00.995 --> 00:12:03.905
We understand what that is,
and then I work on practices of
00:12:03.905 --> 00:12:07.775
essentially working how could I
summon that person, if you like?
00:12:07.835 --> 00:12:10.955
Which sounds a little woo woo, but
how do I bring them to the fore
00:12:10.955 --> 00:12:12.005
when I'm gonna write an email?
00:12:12.225 --> 00:12:16.005
What does an email from a
communally curious person look like?
00:12:16.245 --> 00:12:20.295
And oftentimes that's the unlock
people need to be like, oh gosh, I
00:12:20.295 --> 00:12:23.925
don't need to be sitting here worrying
about the number of exclamation points
00:12:23.985 --> 00:12:27.405
or how many times I've said thank
you, or sorry, or all these things
00:12:27.405 --> 00:12:28.845
that I think we get caught up on.
00:12:28.965 --> 00:12:34.455
And more quickly go to that self-talking,
which is usually a much easier way to
00:12:34.455 --> 00:12:36.525
foreground them or bring them into being.
00:12:36.775 --> 00:12:40.135
So I find some of the coaching is
just like, let's work on bringing them
00:12:40.135 --> 00:12:43.915
to the fore because if they're real
parts of you, they're there already.
00:12:44.215 --> 00:12:48.445
I think of it as like an uncovering rather
than a totally building from scratch.
00:12:48.685 --> 00:12:51.925
Matt Abrahams: I hear in that both
a recognition of what's there and
00:12:51.925 --> 00:12:55.225
then giving yourself permission
to bring that part of you forward.
00:12:55.345 --> 00:12:59.965
If you were to go to an AI tool and
say, write an email in the tone of
00:12:59.965 --> 00:13:02.935
this, or with this approach, it would
do that, and what you're actually
00:13:02.935 --> 00:13:04.500
saying is just do that with yourself.
00:13:04.590 --> 00:13:06.810
Kate Mason: Be a better prompt
engineer of your own self.
00:13:08.189 --> 00:13:10.740
Matt Abrahams: And while you know
I say that with tongue in cheek,
00:13:10.740 --> 00:13:12.330
I think there's power in that.
00:13:12.330 --> 00:13:15.689
It really invites us to pull
forward who we are and to worry
00:13:15.689 --> 00:13:19.500
less about who we think others
want us to be, or we should be.
00:13:19.905 --> 00:13:20.205
Kate Mason: Yes.
00:13:20.205 --> 00:13:23.895
That's really key, especially I think
in corporate or work contexts where
00:13:23.895 --> 00:13:27.735
there's enough surveillance and self
surveillance going on without us
00:13:27.735 --> 00:13:29.625
always bringing that attention there.
00:13:29.625 --> 00:13:31.635
So it counters that quite nicely.
00:13:31.665 --> 00:13:32.595
I think you're exactly right.
00:13:32.775 --> 00:13:36.285
Matt Abrahams: And what I've found in my
own life is when you do bring out that
00:13:36.285 --> 00:13:40.645
true part of your personality and you
communicate in that way, others feel more
00:13:40.645 --> 00:13:44.485
comfortable bringing out their own, and
all of a sudden you have this authenticity
00:13:44.485 --> 00:13:46.675
party that you might not always get.
00:13:46.675 --> 00:13:49.825
And so it can help you, but
it might also help your group,
00:13:49.825 --> 00:13:51.235
your team, your organization.
00:13:51.505 --> 00:13:55.194
I really like that idea of
combining disparate parts, so
00:13:55.194 --> 00:13:56.185
thank you for sharing that.
00:13:56.495 --> 00:13:59.435
As you well know, and you and I have
talked about this often in our other types
00:13:59.435 --> 00:14:04.625
of communication, that communication isn't
just about what we say, but how we say it.
00:14:04.625 --> 00:14:08.315
In fact, sometimes our non-verbal
presence, what you do with your
00:14:08.315 --> 00:14:11.225
body and your voice, is more
important than what you say.
00:14:11.525 --> 00:14:15.485
What advice and guidance do you
have around how we say what we
00:14:15.485 --> 00:14:19.115
say that can help us feel more
confident, more powerful, more
00:14:19.115 --> 00:14:20.495
belonging in our environments?
00:14:21.180 --> 00:14:22.440
Kate Mason: It's such
a beautiful question.
00:14:22.440 --> 00:14:26.910
I have a lot of people who come to me and
say, I need to be more warm, or I need to
00:14:26.910 --> 00:14:29.820
be more insert your new adjective here.
00:14:30.060 --> 00:14:32.910
And I say, I'm not gonna help
you be more warm if that's not
00:14:32.910 --> 00:14:34.590
what's coming naturally to you.
00:14:34.800 --> 00:14:38.310
What I am gonna help you is work
out the thing you're already doing,
00:14:38.400 --> 00:14:41.520
the thing you're already saying,
so let's work out how to make that
00:14:41.520 --> 00:14:43.230
comfortable for people around you.
00:14:43.230 --> 00:14:46.180
So a good example maybe to
help illustrate, I work with a
00:14:46.180 --> 00:14:49.329
woman who, she would call her
language pretty transactional.
00:14:49.360 --> 00:14:52.360
She goes into kind of an
abrupt action mode, right?
00:14:52.360 --> 00:14:53.530
She's very incisive.
00:14:53.530 --> 00:14:54.579
She goes straight to the point.
00:14:54.790 --> 00:14:57.520
And she came to me saying, I really
need to be more warm because I've
00:14:57.520 --> 00:15:00.430
had this feedback that I'm not
friendly or I'm not approachable.
00:15:00.635 --> 00:15:04.985
I thought the last thing I wanna do is
make this woman step outside and be very
00:15:04.985 --> 00:15:09.185
performative when it just wasn't in her
natural vibe from having met with her.
00:15:09.245 --> 00:15:11.885
And so I said, a tool here you
could use, which I think a lot
00:15:11.885 --> 00:15:14.975
of people could use in different
situations, is to just call it out.
00:15:15.185 --> 00:15:18.915
So she could say something like, if she
was here, Matt, I tend to go straight to
00:15:18.915 --> 00:15:21.165
action mode and just get into the details.
00:15:21.375 --> 00:15:24.734
Forgive me if that feels blunt,
but I really want us to get into
00:15:24.734 --> 00:15:26.084
this and get you to a good place.
00:15:26.204 --> 00:15:30.584
Suddenly, she's given both self permission
to do what she was going to do to inhabit
00:15:30.584 --> 00:15:34.094
that place that feels comfortable, but
she's also opened a doorway for her
00:15:34.094 --> 00:15:37.875
interlocutors to feel like, oh, thank
goodness, you know, she doesn't hate me.
00:15:38.165 --> 00:15:42.215
Or I understand the scaffolding
around that type of communication.
00:15:42.455 --> 00:15:45.725
And you could do that say with
a resting concentrating face,
00:15:45.785 --> 00:15:47.165
which some of us have, right?
00:15:47.165 --> 00:15:50.465
We have a flat affect and the other
person thinks, oh no, like they
00:15:50.465 --> 00:15:51.815
must hate this idea or something.
00:15:51.995 --> 00:15:54.755
And you could say, look, I tend to
have a resting concentrating face.
00:15:54.815 --> 00:15:58.475
I'm really concentrating hard and I wanna
make sure I'm taking in all the details.
00:15:58.475 --> 00:16:00.695
So let me do that, and
then I'm good to go.
00:16:01.030 --> 00:16:03.910
Matt Abrahams: I also like that you're
signaling self-awareness, concern for
00:16:03.910 --> 00:16:08.199
the other person, which buys you a lot
in terms of credibility and connection.
00:16:08.410 --> 00:16:11.800
Thinking about that preamble, it
needs to be short and sweet I think,
00:16:11.829 --> 00:16:13.150
'cause you could go on too long.
00:16:13.150 --> 00:16:15.969
But I do think that it could
be helpful to prepare people.
00:16:16.570 --> 00:16:20.500
I often use the analogy of, as a
communicator, you're like a tour guide.
00:16:20.500 --> 00:16:23.470
Part of what a good tour guide
does is always sets expectations
00:16:23.650 --> 00:16:26.980
so that the people on the tour
can relax and just enjoy it.
00:16:26.980 --> 00:16:28.600
And what you're suggesting
is very similar.
00:16:28.600 --> 00:16:31.900
You come in and you preview what's
going to happen in the interaction.
00:16:32.140 --> 00:16:33.130
I like that idea.
00:16:33.375 --> 00:16:37.575
Have you noticed certain behaviors,
physical behaviors, or way people
00:16:37.575 --> 00:16:42.015
use their voice that actually works
against them in terms of demonstrating
00:16:42.015 --> 00:16:46.365
warmth, connection, presence, anything
that you've seen that you might call
00:16:46.365 --> 00:16:48.165
out and maybe give advice to avoid?
00:16:48.435 --> 00:16:52.155
Kate Mason: I think the crossed arms is
always one that I do see a lot, and of
00:16:52.155 --> 00:16:55.965
course it looks defensive, right, straight
away, and I have people say to me, it's
00:16:55.965 --> 00:17:00.635
just comfortable, but it looks like
you're bracing for impact or pushing away.
00:17:00.705 --> 00:17:01.745
That is one I noticed.
00:17:01.745 --> 00:17:05.135
Your arms can be, if you just
move them down, it can signal
00:17:05.135 --> 00:17:06.454
quite a big optical shift.
00:17:06.575 --> 00:17:10.775
That's one of the ones I find is
maybe the most impactful in terms
00:17:10.775 --> 00:17:13.415
of demonstrating optically openness.
00:17:13.474 --> 00:17:16.740
It is slightly performative 'cause
I am saying do something different
00:17:16.740 --> 00:17:21.090
with your body, but the impact of
it is so helpful and so revelatory
00:17:21.090 --> 00:17:22.170
that I think it's worth it.
00:17:22.290 --> 00:17:22.890
Matt Abrahams: Absolutely.
00:17:22.890 --> 00:17:26.700
And I appreciate the desire not to
give direct performative advice because
00:17:26.700 --> 00:17:31.080
it's not about the performance, but
anytime you can be open, signals a
00:17:31.080 --> 00:17:32.850
connection and a willingness to connect.
00:17:32.970 --> 00:17:36.180
Many people gesture right in front of
their chest, which is a closed way.
00:17:36.180 --> 00:17:38.855
If you just gesture a little
more broadly you're more open
00:17:38.855 --> 00:17:40.685
and being open is helpful.
00:17:40.835 --> 00:17:44.165
Now, I know before you got into the
communication coaching that you do,
00:17:44.165 --> 00:17:47.405
and you are an expert at that, you
used to do executive communication work
00:17:47.405 --> 00:17:51.485
within firms, big impactful firms that
we all know and use their products of.
00:17:51.725 --> 00:17:55.534
What insights did you glean that can
help all of us when it comes to defining
00:17:55.534 --> 00:17:59.735
a message or cascading a message
internally or keeping it tight and clear?
00:17:59.825 --> 00:18:03.095
Give us sort of the lessons Kate
learned when you were doing executive
00:18:03.095 --> 00:18:04.639
comms for really important companies.
00:18:05.315 --> 00:18:06.395
Kate Mason: Gosh, so many.
00:18:06.545 --> 00:18:10.925
I think the most surprising one maybe,
because these are big machines that
00:18:10.925 --> 00:18:15.465
have a lot of spokespeople and a lot of
cogs in the machine, I think one of our
00:18:15.495 --> 00:18:19.775
VPs at one of those companies used to
say repetition never spoils the prayer.
00:18:19.925 --> 00:18:25.325
And I always loved that because it feels
like as smart, interesting people, each
00:18:25.325 --> 00:18:27.095
time we need to reinvent the wheel.
00:18:27.245 --> 00:18:30.575
Each interview we do, or each time we're
talking in front of an all hands or a
00:18:30.575 --> 00:18:35.435
town hall, we must construct this fabulous
new set of metaphors or arguments.
00:18:35.645 --> 00:18:39.485
And actually all of the research, as
you will know, points to the opposite.
00:18:39.485 --> 00:18:43.085
That people take many times to hear
the same thing to really absorb it,
00:18:43.235 --> 00:18:47.075
many times even in different ways,
or different channels, different
00:18:47.075 --> 00:18:49.085
metaphors, but really the same message.
00:18:49.340 --> 00:18:53.480
That was interesting to me because I came
in thinking I need new talking points, or
00:18:53.480 --> 00:18:57.710
a whole new messaging deck, and actually
it was the same deck and the same points.
00:18:57.920 --> 00:19:02.990
And really letting down your intellectual
curiosity for a moment and focusing on,
00:19:02.990 --> 00:19:07.010
no, this role is actually in the purpose
or in the service of education, and
00:19:07.010 --> 00:19:08.990
that comes with a degree of repetition.
00:19:09.140 --> 00:19:14.345
But I can't impart that enough with
people because sometimes the chaotic
00:19:14.345 --> 00:19:18.545
messaging you see in companies is actually
coming from probably well-intentioned
00:19:18.545 --> 00:19:22.955
folks wanting to tell you everything
they know as distinct from deciding
00:19:22.955 --> 00:19:26.975
on a couple of key themes or ideas,
and really going hard on those.
00:19:27.360 --> 00:19:30.929
Matt Abrahams: So having a clear focus,
critical themes and ideas, and then being
00:19:30.929 --> 00:19:33.300
consistent and repetitive are critical.
00:19:33.540 --> 00:19:36.270
And I love the quote about
repetition doesn't spoil the prayer.
00:19:36.270 --> 00:19:38.820
I'm going to leverage that in what I do.
00:19:38.909 --> 00:19:41.699
Because not only is it important for the
messaging, but it's important for the
00:19:41.699 --> 00:19:45.060
messengers to understand because it can
feel like I'm saying the same thing over
00:19:45.060 --> 00:19:49.300
and over again, but in fact, not everybody
is hearing it over and over again.
00:19:49.300 --> 00:19:51.129
So that repetition is really important.
00:19:51.280 --> 00:19:54.430
Kate Mason: And the real skillset
is to look excited about it and
00:19:54.430 --> 00:19:57.250
like it's the first time you've
ever said it, every time you say it.
00:19:57.490 --> 00:19:58.960
Matt Abrahams: And there's a
way to do that authentically.
00:19:58.960 --> 00:20:02.230
I don't want people to hear that advice
was, it's not being disingenuous,
00:20:02.230 --> 00:20:05.230
it's reminding yourself what's
important and what's the value.
00:20:05.350 --> 00:20:09.040
You know, as a teacher, I teach a lot
of the same concepts repeatedly, but
00:20:09.040 --> 00:20:12.580
I am so passionate about what those
concepts do for people, and it'll be
00:20:12.580 --> 00:20:15.220
interesting to see what my students
think, that I bring that intensity.
00:20:15.220 --> 00:20:15.820
So you're right.
00:20:16.035 --> 00:20:18.135
It is about repetition,
but really owning that.
00:20:19.785 --> 00:20:22.155
Before we end, I like to
ask people three questions.
00:20:22.155 --> 00:20:24.675
One I make up just for you, and two,
I've been asking everybody for as
00:20:24.675 --> 00:20:25.935
long as this show's been on the air.
00:20:25.935 --> 00:20:26.535
Are you up for that?
00:20:26.625 --> 00:20:27.195
Kate Mason: I'd love to.
00:20:27.285 --> 00:20:29.835
Matt Abrahams: Well, you know I love
very practical, tactical tools and
00:20:29.835 --> 00:20:32.715
you've been traveling all around in
support of your new book, providing
00:20:32.715 --> 00:20:34.605
practical, tactical tools for people.
00:20:34.935 --> 00:20:38.355
Can you share one that you found
resonates really well with people?
00:20:38.565 --> 00:20:40.995
Kate Mason: I think one that's
really easy to implement now
00:20:40.995 --> 00:20:43.485
is many of us over prepare.
00:20:43.754 --> 00:20:45.825
Maybe that's got us to
where we are, right?
00:20:45.825 --> 00:20:47.445
Maybe that's how we started our career.
00:20:47.475 --> 00:20:51.645
But I see a real difference between
adequate preparation and over preparation.
00:20:51.840 --> 00:20:56.580
The dangers of that are so many because
we get mired to the thing we've done,
00:20:56.850 --> 00:21:00.780
and we are not as creative or agile in
an interaction as we otherwise could be.
00:21:00.780 --> 00:21:05.320
So my challenge could be, could you do
five percent less, just five percent
00:21:05.340 --> 00:21:10.140
less on a presentation or a meeting
prep for yourself and maybe ratchet down
00:21:10.140 --> 00:21:12.690
those expectations and see how you go.
00:21:12.690 --> 00:21:15.565
I'd be very surprised if you weren't
gonna keep ratcheting it down.
00:21:16.405 --> 00:21:19.825
There's a lot of muscle memory there
that we can rely on, and actually
00:21:19.825 --> 00:21:24.415
often we do much better work when we
are slightly even under-prepared, just
00:21:24.415 --> 00:21:26.845
slightly than five percent over-prepared.
00:21:27.024 --> 00:21:29.935
Matt Abrahams: There's a wonderful saying
in improvisation, good enough is great.
00:21:30.024 --> 00:21:35.715
When you give yourself permission to be
more present, not over rehearsed, there's
00:21:35.715 --> 00:21:37.935
an aliveness and a focus that comes.
00:21:37.935 --> 00:21:39.375
I really appreciate that idea.
00:21:39.375 --> 00:21:43.365
Preparation is key, but not
necessarily over preparation.
00:21:43.635 --> 00:21:47.025
Question number two, who is a
communicator that you admire and why?
00:21:47.325 --> 00:21:48.795
Kate Mason: I love Michelle Obama.
00:21:48.885 --> 00:21:52.965
I think she just, I don't know her
personally, but it feels to me at least,
00:21:52.965 --> 00:21:57.885
that she is who she is and she manages
to convey so many different forms
00:21:57.885 --> 00:22:02.879
of authority, warmth, intelligence,
community building and rapport.
00:22:03.120 --> 00:22:08.189
I think she's an exemplar of someone
who can very easily ratchet up and down
00:22:08.189 --> 00:22:12.810
to different audiences, but maintain
a very solid sense of who she is.
00:22:12.899 --> 00:22:14.129
I find that very admirable.
00:22:14.550 --> 00:22:18.810
Matt Abrahams: There is a connective
feeling that you get when she speaks.
00:22:18.810 --> 00:22:19.804
You feel like you know her.
00:22:20.415 --> 00:22:24.165
Regardless of if you support her politics
or not, you definitely feel that she's
00:22:24.165 --> 00:22:25.995
there in the moment speaking with you.
00:22:26.295 --> 00:22:27.075
Final question.
00:22:27.435 --> 00:22:31.965
What are the first three ingredients that
go into a successful communication recipe?
00:22:32.415 --> 00:22:36.855
Kate Mason: I think for me, they
are rapport building as number one.
00:22:37.125 --> 00:22:41.655
Great listening as number two,
and humility as number three.
00:22:41.955 --> 00:22:45.855
And humility, I mean, the ability to
see maybe where you might be wrong and
00:22:45.855 --> 00:22:47.925
change and course correct accordingly.
00:22:48.330 --> 00:22:51.870
I think those three things when
in place can be a really beautiful
00:22:51.870 --> 00:22:56.700
mixture that gives creativity and
agility in the moment, but also some
00:22:56.700 --> 00:22:58.860
solidity to yourself and who you are.
00:22:59.040 --> 00:23:00.990
Matt Abrahams: And I see how
they feed into each other,
00:23:00.990 --> 00:23:02.730
that listening builds rapport.
00:23:02.730 --> 00:23:04.980
Humility continues a conversation going.
00:23:05.375 --> 00:23:07.445
Do you have one quick
tip for building rapport?
00:23:07.445 --> 00:23:09.875
Is there something that you
like to do to help connect?
00:23:10.265 --> 00:23:12.965
Kate Mason: When I'm building rapport,
I usually look for, is there a
00:23:12.965 --> 00:23:15.365
personal anecdote we can bond over?
00:23:15.365 --> 00:23:19.055
Or maybe even make a joke with someone,
something that gets them out of any
00:23:19.055 --> 00:23:22.625
performative state they might feel that
they're in and deescalate together.
00:23:22.775 --> 00:23:25.985
So we can both be a little bit more
regulated for the conversation ahead.
00:23:26.105 --> 00:23:29.885
Matt Abrahams: So it's a way of connecting
and taking some of the pressure off.
00:23:30.225 --> 00:23:31.455
Kate, this has been fantastic.
00:23:31.455 --> 00:23:33.195
I knew we were gonna have
a great conversation.
00:23:33.195 --> 00:23:35.235
We always have a great
time when we get together.
00:23:35.235 --> 00:23:38.865
Thank you for sharing ways that we
can get out of that performative
00:23:38.865 --> 00:23:43.695
state and be more real and give
ourselves permission to be who we are.
00:23:43.845 --> 00:23:46.155
I wish you well with your
new book, Powerfully Likable,
00:23:46.185 --> 00:23:47.895
and thank you for joining us.
00:23:48.105 --> 00:23:49.335
Kate Mason: Thank you so
much for having me, Matt.
00:23:49.335 --> 00:23:49.935
It was a pleasure.
00:23:52.575 --> 00:23:54.435
Matt Abrahams: Thank you for
joining us for another episode of
00:23:54.435 --> 00:23:56.535
Think Fast Talk Smart, the podcast.
00:23:56.774 --> 00:24:00.225
To learn more about communication,
status and power, listen to
00:24:00.225 --> 00:24:02.554
episode 176 with Alison Fragale.
00:24:02.865 --> 00:24:07.790
This episode was produced by Katherine
Reed, Ryan Campos, and me, Matt Abrahams.
00:24:08.030 --> 00:24:09.260
Our music is from Floyd Wonder.
00:24:09.810 --> 00:24:11.850
With thanks to Podium Podcast Company.
00:24:12.060 --> 00:24:15.210
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